XFINITY - RAPID RESPONSE:
MORE FOR YOUR MONEY
At Digitas (NYC) broadcast spots for XFINITY:
I art directed a library of live action footage that could be mixed and matched evergreen spots used throughout the year, nicknamed Rapid Response.
The visual tone of the footage is brightly washed in light and cool tones, while pops of color emanate from TVs and devices, creating a unique library that looks specifically like XFINITY.
XFINITY - THE VALUE OF: ENTERTAINMENT THAT BRINGS YOU TOGETHER
The Rapid Response footage was incorporated into 2017's DRTV campaigns we called THE VALUE OF. I also art directed and worked with an animation house to design our Graphics Toolkit, which contain our sales language, numbers, and call to actions between the live action shots. Like the footage library, these graphics were used for evergreen campaigns and were recycled again and again.
XFINITY - THE VALUE OF:
INTERNET THAT CAN KEEP UP
Another DRTV spot highlighting the perks of reliable fast Internet in your home, using the Rapid Response footage library and graphics toolkit, mentioned above.
LOCK & GO LOGO DESIGN
Lock in your rate and go! I designed the logo for this sale. Here's my progression of sketches on paper, to vector logotypes, and then the final XFINITY approved design.
LOCK & GO SALES EVENT 2017
Here's the Lock & Go Sales Event :30. The logo I designed appears at 0:12. I also art directed the Graphics Toolkit, which are plug-and-play graphic animations displaying prices and offers, first appearing at 0:18.
SEIZE THE SUMMER LOGO DESIGN
For this XFINITY summertime campaign, I designed the logo two years in a row. From sketches, to logotypes, to more finalized logotypes, to final logo.
XFINITY: SEIZE THE SUMMER 2016
Here's the :30 spot! I designed the logo at 0:10
2016 Digital Banners
These HTML5 style banners are telling the same story as the spot, were resized and versioned in each division.
"SCHOOL'S OUT" MINI-GAME
This in-ad minigame is based on the concept of the spot, and was created to enhance customer interaction times, and the numbers exceeded all our expectations. Entitled School's Out! Our hero must avoid obstacles and catch tablets to power up before finally leaving school for summer.
XFINITY VOICE:
FREE INTERNATIONAL CALLING
This is a cool graphic spot we created to highlight free international calling from XFINITY Voice.
XFINITY INTERNET:
EVERYTHING, FASTER
This is another spot from the same acquisition TV campaign highlighting the benefits of fast reliable XFINITY Internet. These were versioned for content and VO per market region.
XFINITY SPORTS BILLBOARDS
From Wrigley Field in Chicago, to South Bend Indiana, to the University of Illinois, to March Madness, to the Masters — Take a look at this gallery of sports OOH. Most of these were written by copywriter Ross Cauvel.
XFINITY SOCIAL POSTS
Here are some funny, somewhat over-the-top .GIF's I animated or art directed, showing the gamut of versatility of our XFINTY social posts. Flip through!