NOVARTIS - GET ON TRACK PROGRAM  

Working at Digitas Health, I helped design a bunch of the UI and think through the UX for Novartis' Get On Track program, which helped patients keep track of their appointments, medications, as well as receive encouragement and suggestions on how to reduce symptoms of high blood pressure in their everyday lives. The program used SMS and Email reminders to help you stay on top of diet, exercise and more. The goal is to help the user incorporate small steps easily into their day that add up to lower blood pressure. Launched in 2010, the Get On Track program was very well received and user engagement was extraordinarily high. Copywriter: Michael Homeyer.