BLUE NILE - PRODUCT PHOTOGRAPHY
In 2018 I acquired an in-house contract design/art direction gig at one of the top online diamond retailers, Blue Nile.
I worked closely with the photo department and the merchandising team to curate and create the brands beautiful product shots, as well as overseeing the final retouching.
Above is a collection showing a range of jewelry types, photo styling, light and scenarios, starting with a couple photos I styled & took myself for Blue Nile social media posts! Bling on!
BLUE NILE - WEBSITE (HOLIDAY)
Many images on the site were taken during my time at Blue Nile, it was very cool to see the site be taken over with photos I oversaw the creation of.
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While collaborating with merchandisers and the UX team, I had a big hand in the curation of images site-wide during the company's initial 2017 rebrand.
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I also ADed the retouching for these Holiday images and site placements.
BLUE NILE EMAIL REDESIGN
While implementing the new brand look & feel, I redesigned Blue Nile's Email structure to drive sales and incorporate data-based best practices. Here are a few campaign examples.