AMEX OPEN: 
HTML5 BANNER TEMPLATE REDESIGN

AMEX needed to modify their most successfully performing banners to be templatized as dynamic HTML5 units for easy changes and versioning. I was able to create a versatile HTML5 'shell' that can be easily changed yet hold built-in specificities of the brand guidelines like fonts, color, and typographic proportions.

​

Flip through the pages of the story boards, and check out how the same shell can easily swap icons, messaging and backgrounds, while maintaining AMEX's branding identity. This successful model is still used today, and this project is from back in 2014.